July 27, 2008

Lies, Damn Lies and Statistics (Thereof)

Filed under: 08 Election, Barack Obama, John McCain, Media — MFunk @ 9:21 am

In the latest in my increasingly repetitive complaints about media bias, I present you a sigh of relief on my part and the statistical study that inspired it.

This study, released today from The Center for Media and Public Affairs at George Mason University, one of the leading statistical analysts of media, has been reviewing the the recent content of the three major networks. Its findings were no surprise to me:

…when network news people ventured opinions in recent weeks, 28% of the statements were positive for Obama and 72% negative.

Network reporting also tilted against McCain, but far less dramatically, with 43% of the statements positive and 57% negative, according to the Washington-based media center.

This, when combined with the recent Tyndall report that many McCain supporters have been using as foundation for their gripe of media bias, is what troubles me. Tyndall’s numbers suggested Obama was getting vastly more air time than McCain. Confidants of mine consoled me that the greater air time meant that McCain’s lack of exposure would fatally atrophy his campaign over time.

I was unconvinced, and this study makes me further unconvinced, for if you’re hearing for 72% of a vast amount of time how much a snobby, out-of-touch, vulnerable, presumptuous, you-name-it bum someone is, how does that help their image? It would seem given that kind of content, more air time would hurt, not help, a candidate.

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1 Comment »

  1. The CW applauds you! A voice in the wilderness! And now you have the stats to prove it!

    Comment by Cranky Woman — July 27, 2008 @ 3:53 pm

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